Magazine B – Issue 58: Portland

€23.50

Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

Located in Oregon in the Pacific Northwest region on the West coast of United States, Portland is a city surrounded by nature. It not only serves as the headquarters of large outdoor sports brands such as Nike and Columbia Sportswear but is also home to Kinfolk, a wunderkind of magazine culture, and Stumptown Coffee Roasters, a leading force in the specialty coffee scene. Although Portland is not known for its architectural wonders or trendy shopping districts like New York or London, the city is bubbling with creativity, with products and artwork made with traditional techniques and local materials as well as alternative forms of businesses that were born of passion.

CONTENT

INTRO

EDITOR’S LETTER

LANDMARK
Portlanders, the landmarks of Portland

PART 1. GOOD LIVING
The healthy local business culture built by Portland’s people pursuing a better life

COFFEELAND
Portland’s coffee roasteries seek identity and originality as independent roasteries

PART 2. CRAFTSMANSHIP
The craftsmanship of Portland: a spirit of adding newness to traditional ways

PART 3. DIY
DIY culture emerges from the self-made and collaborative life of Portlanders

PORTLANDERS
A day of three Portlanders and their stories

MADE IN PDX
Items made in Portland seen through the lenses of a camer

CREATIVENESS
The brands fueling the creativity of Portland

PARTNERSHIP
The local community: the source of growth for small businesses in Portland

PART 4. ALTERNATIVE
Businesses born in search of otherness or alternative solutions

PART 5. WEIRDNESS
People who create new values with their own unique energy

A DAY OF MUSIC
Portland’s music scene explored with guidance from a local record label expert

OUTSIDERS’ VIEW
포틀랜드 밖에 사는 이들의 시선으로 바라본 포틀랜드

WAY OF LIVING
세 명의 필자가 경험한 포틀랜드의 일상적 풍경

CONTEXT
The political and social dynamics of Portland, Oregon, viewed through the media

FIGURES
Portland by the numbers

OUTRO

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