Magazine B – Issue 64: Moscot

€21.50

Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

The history of Moscot, widely known as the eyewear of choice for Andy Warhol, Truman Capote, and Johnny Depp, begins in 1915 in Manhattan’s Lower East Side in New York City. Moscot found its footing through reproductions of eyewear models that were discontinued during the American Great Depression and has continued its legacy for over 100 years. Beloved across generations as the emblem of vintage eyewear, Moscot is just as much an American classic as white T-shirts, jeans, and wing tip shoes.

CONTENT

INTRO

EDITOR’S LETTER

THE MOSCOTEER
The brand’s newsletter and scintillating sensibility

OPINION
Ted Yoo, CEO of CED International

MOSCOT IN CITIES
The witty vintage interiors of Moscot shops around the world

KEYWORDS
Four keywords that describe Moscot

GUIDELINES
Understanding size codes and related terms

LINEUP
Moscot's place in the eyewear industry

LOYAL CUSTOMERS
Customers brought back again and again by a deep kinship with the brand

OPINION
Todd Snyder, Fashion Designer

DESIGN HERITAGE
The contemporary reflection of authenticity in Moscot eyewear design

COLLABORATIONS
Diverse and extraordinary partners share Moscot's originality

PERSONAL CLASSICS
People who make scenes with a strong sense of style and individuality derived from the classics

OPINION
Madeline Weeks, Fashion Director

MOSCOT IN NEW YORK
The iconic New York stores that bridge families and neighbors, local and global markets

MOSCOT MUSIC
Advocating pure art via Moscot's creative energy

THE LANGUAGE
Moscot speaks through design

BRAND STORY
Over 100 years of proud history supporting Moscot's expansion

GALLERY
A chronology of Moscot as seen through photographs

CAMPAIGN
Advertising based on clear-cut ideas and imagination

ICONS OF MOSCOT
Celebrities who love Moscot

OPTICS
The lens crafters that stand behind Moscot's credibility

INTERVIEW
Three generations of the Moscot family gathered for an interview

FIGURES
The Moscot culture and the eyewear industry by the numbers

REFERENCES
OUTRO

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