Magazine F – Issue 03: Chicken
delivery: 2-4 days
Magazine F is a food documentary magazine co-created by Magazine B and Baemin, which introduces one particular ingredient that has had a significant impact on people’s table.
Baemin has become a critical mover and shaker in South Korean contemporary food culture, and B provides a balanced view on brands through multi-layered stories. This collaboration brings together these two areas of expertise in F, which is hoped to become a record of essential ingredients and food culture of our time.
Chicken has been a popular food ingredient, as it is both affordable and highly nutritious, and is relatively easy to produce from reproduction and management. Every year, approximately 90 million tons of chicken, or about 40 billion in number, is consumed around the world. This number exceeds the consumption of other main food livestock like cattle, pigs, and sheep. Free from religious taboos of certain geographical or cultural contexts, it also stands as a food item of peace that encompasses races, religions, and cultures. Chicken can be found in the iconic dishes of many cities and regions, as it is an edible symbol of universality and equality.