Magazine B – Issue 25: Suunto
Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.
Suunto, a Finnish maker of sports precision watches, got its start in 1936 when orienteer Tuomas Vohlonen invented a new method for manufacturing liquid-filled compasses. The company has developed a range of devices, from underwater and nautical compasses to industrial hypsometers, and also created the world’s first underwater dive computer. Suunto has expanded its horizons to cover outdoor and lifestyle products, and it continues to reinvent itself as an authentic
premium sports brand.
The founder of Suunto was inspired to create an improved compass by his experience in orienteering.
B takes a look at Suunto’s products, dividing them into the exploration lines which most clearly show the company’s roots, and the lifestyle lines that have resulted from more recent expansions.
B compares Suunto’s signature products, each equipped with GPS, speedometer, and altimeter, with other professional equipment offering each of those functions.
After planning a simple run with an Ambit2, we observe how Suunto’s software system connects with Movescount.com, where the data collected is analyzed.
B met the Suunto users who make the products, use the platforms, and strive for better records.
Suunto tailors each product to its use: be it hiking, diving, or mountaineering. But other conventional watchmakers also offer specialized models comparable to Suunto products.
From boutique stores to high-end department stores, Suunto products are offered in a wide range of stores.
66 DAILY WATCHES
B asked Suunto users about the watches they choose for everyday use.
68 TALK OF THE SCENE
Here are some people who wear professional sports watches from other brands.
73 B’S CUT
These are the captured impressions of Suunto, from a hand-held compass to the company’s wrist-mounted products.
88 BRAND STORY
Suunto came from a Finnish noun suunta, which means “direction.” As the brandname suggests, Suunto has continued to chart a course of its own.
Suunto is a wrist-top computer for both natural exploration and urban life. For the brand’s users, every day is an expedition to discover new regions in life.