Magazine B – Issue 41: Rolex

Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

Founded in 1905 by 24-year-old Hans Wilsdorf, Rolex created a completely new type of wristwatch when it introduced the world’s first waterproof watchcase: the Oyster case, which still endures as a symbol of solid manufacturing. Since the 1950s, Rolex has continued to lead the watch industry by launching a wide range of models, including the Explorer, Submariner, Milgauss, and Oyster Perpetual Day-Date. While a number of brands such as Seiko counterattacked with electronic watches, Rolex has adhered to its original brand values by continuing to produce mechanical watches.

INTRO

PUBLISHER’S NOTE

NEWS
Rolex news and rumors from press around the world

PROS AND CONS
Comments on Rolex made by watch specialists

OPINION
Sungwon Jang, watch repair craftsman

LINEUP
Rolex watches categorized by symbolism and function

LINEUP
Rolex watches categorized by symbolism and function

SIGNATURES
Some of the signature elements of Rolex watches that define modern watches

VERSUS
Comparisons of Rolex models that set standards for functionality and the market

OPINION
Shigeharu Aritake, antique watch dealer

SECOND HANDR
Selling vintage Rolex watches

INSPIRATION
The sublime symbolism of a Rolex goes beyond that of a simple wristwatch

CRITICS
Perspectives on the values that Rolex has established as a brand

B'S CUT
Standard
Images of Rolex watches as a timeless standard

BRAND STORY
Rolex, the first brand to introduce modern watchmaking technology, has enjoyed worldwide recognition

MANUFACTURERS
Rolex’s four manufacturing facilities embody the essence of the brand’s technology

WORD OF MOUTH
Interesting rumors about the highly secretive brand

FILMS
Rolexes in movies boast a classic image and a diversity of usage

COMMUNICATIONS
Rolex advertising campaigns by category

MARKET
Footsteps of the three big players leading the global high-end watch market

FACTS
The growth of the Swiss watch industry and Rolex’s brand power in numbers

FIGURES
Rolex’s production and operations in numbers

FROM THE EDITOR IN CHIEF
Rolex’s core values defined by the Editor in Chief

OUTRO