The New Era Magazine – Issue 01
A Scandinavian Magazine of Interiors
The New Era is a beautifully crafted print publication and online platform focusing on Scandinavian interiors, design, art and craft. We believe inspiration is a real game changer and focus on spaces and stories that have the power to touch us. We visit exceptional homes and people, and spend time with individuals who want to make a difference. We meet architects, interior designers, urban farmers, artists and design producers that contribute to our visual and material culture. We cherish substance, elegance, wellbeing for people and planet – and quality that lasts. With our base and area of expertise firmly in Scandinavia we reach out to a dedicated Scandinavian and international audience. Our followers meet us daily online, quarterly in print and regularly in our growing network. They chose us because of our curated offer, well written texts and exceptional photography. Let’s embrace a new era together.
In the first issue of The New Era Magazine we visit the homes of a number of Scandinavian creatives such as artist Anton Alvarez, interior architects Ruxandra and Christian Halleröd, and interior decorator Lotta Agaton. We discuss urban farming, our relationship to objects and owning, and we pay a visit to the auction house Jacksons new space in the Stockholm harbor Frihamnen. We look at brand culture, design in a time of crisis and tendencies to be expected ahead. After a year coloured by lockdowns and travel restrictions we also celebrate the local design entrepreneur. The magazine is in English with international distribution.