Magazine B – Issue 84: Rapha

Magazine B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. between its covers, Magazine B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

Preorder now: restock ships in February!

Rapha was founded in 2004 by cycling enthusiast Simon Motram in London, showing a collection of products that can satisfy everyone from professional athletes to casual consumers riding in the city. This is the brand that I planted, 'Rapha'.